Markets of traditional industries

Markets of traditional industries
The history of Tunisia is rich with the different civilizations it has known and men who have perpetuated its brilliance through time. Thecraft heritage of Tunisia bears today the imprint of each of them, whether Numidian, Carthaginian, Roman or Arab Muslims. Currently,
the craft sector serves some dynamism in the economy. Activities and professional craft practices are spread all over the country
and draw deep in the rich history of the oldest traditions of our ancestors.
Enjoying special care by public authorities, craft occupies 11{312f56e28ad6fd9dc84bbb376f8f818a90d89d0915ac378048a49b277a15b827} of the entire workforce. 85{312f56e28ad6fd9dc84bbb376f8f818a90d89d0915ac378048a49b277a15b827} of Tunisian craftspeople are women.
The craft generates about 300 thousand jobs and represents to this day, 4{312f56e28ad6fd9dc84bbb376f8f818a90d89d0915ac378048a49b277a15b827} of GDP.
It is a fact; job creation in the handicraft sector is characterized by a reduced cost of spin-off activities across the territory.
Today, contemporary Tunisian handicrafts are a mirror image of the country: modern, with a footprint of tradition.
Through a process which consists in rehabilitating traditional crafts, master craftsmen: potters and ceramists, weavers, wool silk carpet
artisans, jewelers, carpenters and stonemasons… perpetuate these traditions giving rise to great creations, certainly inherited, but
updated and redesigned to suit contemporary trends.
Many handicraft products made in the pure tradition, and in the secret of the artisanal workshops, are the result of an innovative
power, built up over the years under the guidance of the National Office of Tunisian Crafts.

Tunisia excels in almost all artisanal fields, with more than 117,000 craftsmen registered with the Office National de l’Artisanat (ONA or National Handicraft Office), over 12,000 workshops or artisanal companies registered by the Agence de Promotion de l’Industrie et l’Innovation (API or Industry and Innovation Promotion Agency) and around 10,000 artisanal furniture companies registered by the Centre Technique de l’Industrie du Bois et de l’Ameublement (CETIBA or Technical Center for the Wood and Furniture Industry). Artisanal businesses benefit from a very rich heritage and are often concentrated in the same geographical areas.



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